You're burned out. Franchising looks Like Freedom. Let's Make Sure It's the Right Freedom for You.
I've built two franchises from nothing. I know the fear, also know what separates owners who thrive from those who struggle.
The Search is Overwhelming
Most People start exploring franchises and immediately hit these walls
Who is Kelsey Stuart
I spent 11 years in franchising, not just talking about it, but doing it. I know the late nights, the payroll stress, and the incredible reward of building something your own.
I helped grow Bloomin' Blinds from a small family business to a powerhouse with 200+ franchisees and over $40M in system-wide revenue.
I've seen whatworks, and I've seen what fails.I founded Waypoint in 2024 with a simple mission: to guide buyers like you withzero sales pressure. I don't need you to buy a franchise. I need you to make theright decision for your life.
How WayPoint Works?
WE TALK
We start with a short call to understand where you are and what you're hoping for.
WE DEFINE
Together, we refine what you want, what you don't, and the limits you need to respect.
WE EXPLORE
You receive a small group of franchises that match your goals and your comfort level.
WE VALIDATE
You meet owners, ask real questions and see how each brand works in everyday life.
YOU DECIDE
You choose the path that fits you best – or decide it's not the right time, and that's okay.
Why is WayPoint Different?
Education First, Sales Never
You get clear facts, timely guidance and honest support – never pressure or pushy tactics.
Focus On Both Sides
I've lived the buyer's journey and the franchisor's world, giving you insight that comes from real experience.
The Widget Comes Last
We start with your goals, limits and lifestyle, then look at brands that match – not the other way around.
No Preference Which Brand You Buy
You're never nudged toward any system. The choice stays yours, based on what feels right for your future.
Frequently Asked Questions
Stories from Real People
"I came in unsure and honestly a little overwhelmed. Kelsey helped me sort out what mattered and what didn't. I walked away with a plan that actually fit my life."
Mark R
"I never felt pushed toward anything. Kelsey laid out the options, answered every question, and let me move at my own pace. It made a big decision feel manageable."
Irena L
"I had talked to other advisors before, but this was the first time I felt heard. Kelsey helped me compare brands in a clear way and understand the tradeoffs."
Chris M
Ready to Explore? No Commitment.
Just Conversation
No sales pressure. No spam. No follow-up from anyone except Kelsey